The original Adelle Sans, José Scaglione and Veronika Burian’s award-winning sans serif, provides a clean and spirited take on the traditional grotesque sans. The Lao design was created by Suppakit Chalermlarp in the same spirit of the full Adelle Sans family.

Adelle Sans Lao was expected to handle the most demanding editorial design problems. This led to the modern and simplified design that combines the lively character and unobtrusive appearance inherent to grotesque sans serifs to make it an utterly versatile tool for every imaginable situation. Whether for branding, signage, editorial, or advertising, the keyword behind Adelle Sans Lao’s use is flexibility.

Adelle Sans Lao is available in seven weights that capitalise on legibility and provide the designer a wide range of text emphasis within their layout. By creating weights from Thin to Heavy, the Lao is a perfect counterpart to the Latin with distinct individual and family advantages: space-saving design, higher legibility in small sizes, modern appeal, additional room for clear diacritics, and a similar texture to the rest of the enormous Adelle Sans family.

Rooted in the belief that broad language support is crucial to modern type design, Adelle Sans Lao is yet another push in TypeTogether’s ongoing multilingual efforts. Adding language support is not a simple act of matching geometry stroke for stroke; each script must harmonise with the others while still maintaining its own identity. Lao script’s complexity ranges from its dense shapes and combined marks to the fact that it can utilise loanwords, making it more complex than its Latin counterpart. The Adelle family’s naturally clean and spirited shapes lend themselves to an appropriate Lao translation of the Latin’s colour and feel, matching the overall functionality, purpose, and cultural awareness.

Across the entire multilingual family — Arabic, Armenian, Chinese, Cyrillic, Devanagari, Greek, Georgian, Hebrew, Latin, Latin Extended, Thai, and now Lao, with more on the way — each has been engineered to optically match the proportions of its counterparts. (Note: In addition to Lao, this font includes our full Latin character set which supports hundreds of languages. Please refer to the digital specimen for more information.) Adelle Sans Lao’s exhaustive character set and OpenType support delivers consistent, flexible, and personable results in digital and printed multilingual documents and multicultural branding.

CREDITS
Lead Design and Concept
Suppakit Chalermlarp (Lao)
Veronika Burian & José Scaglione (Latin)

Engineering
Suppakit Chalermlarp (Lao)
Joancarles Casasín (Latin & Thai)
 
Quality assurance
Ben Mitchell (Lao & Thai)
Azza Alameddine (Latin)

Graphic design
Elena Veguillas
Rabab Charafeddine

Copywriting:
Joshua Farmer

Consultancy
Ben Mitchell (Lao & Thai)
 
Proofreading
Sengkeo Vangxiengvue (Lao)